Client: Wrightpak Haylage / Task: Company Identity, Literature


Wrightpak is a family business, specialising in equine haylage, farming fertile arable land in rural Lancashire. For over twenty years Wrightpak have specialised entirely in haylage for the equine market.

Their obvious passion for supporting equine nutrition, conditioning and health meant their focus was to redefine their range of packaging to more clearly present their range of products as the go to products for effective provision of the highest quality nutrition at sustainable & affordable pricing structures.​

The new range of products required a total rethink on branding application, colour systems and information structure across the packaging range of

​Premium Rye Grass, Premium Timothy Mix and an Everyday Value Haylage.

Concepts were developed, illustrations commissioned and good liaison with the printing specialist delivered a high quality packaging solution.