• Packaging
  • Packaging

Packaging

McQueens Dairies

The humble milk bottle was the focus of our attention with good reason. Having just completed the rebranding of McQueens Dairies it was full steam ahead on the development of a fresh new approach to their milk product range. Assessment of the various product specifications, dimensions and print opportunities and requirements were key to delivering on the brief.

As with any packaging or labeling project the solution was driven by the new identity – with colour systems, label design and information structure at the forefront of the design developments. With new photography adding just the right tone of freshness and vitality. Artworks followed by high quality proofing, testing off the new designs on the various milk bottles and with sign off from the board – the project was complete and delivered to a doorstep near you go to the project.